Integrations
Where every outside account is connected, and where a missing one quietly stays missing.
What this unlocks
This page decides how much of your business the app can actually see.
Connect a platform and its money appears everywhere downstream. Leave one out and the app reports a smaller, cheaper-looking business than the one you run.
Meta turns on Meta Overview, Top Ads, Campaigns and Ad Formats, and puts Meta spend into MERMERWhole-business marketing efficiency across every channel.Under 30% is healthy and NCPANCPAWhat it costs to win a first-time buyer. on Summary.
Google Ads turns on the Google Ads page and adds its spend to those same two numbers.
Google Analytics turns on every page in the Google Analytics section, and puts Sessions (GA4)Sessions (GA4)The context that makes your conversion rate meaningful. on Summary alongside the Conversion Rate (GA4), Total Sales & AOV chart.
Amazon Marketplace turns on Amazon Summary, SKU Performance and Amazon P&L, and brings Amazon revenue into the combined views.
Amazon Ads gives Amazon Ads Analytics its spend, and gives ACOSACOSThe share of ad revenue eaten by the ads themselves.Under 20% is healthy and TACOSTACOSHow dependent your whole business is on ads.Under 8% is healthy a cost to work with.
Klaviyo turns on the Klaviyo page. It is marked Beta.
What it costs you to skip
A platform you never connect does not throw an error. It reports zero, and zero always looks like good news.
Meta or Google Ads — that spend never reaches MER or NCPA. Both divide by ad cost, so a missing platform makes your advertising look cheaper than it is. This is the expensive one.
Google Analytics — every page under Google Analytics is empty, and Sessions (GA4) on Summary has nothing behind it. You lose traffic and conversion entirely, and keep sales.
Amazon Marketplace — no Amazon Summary, no SKU Performance, no Amazon P&L. Amazon revenue is absent from every combined view.
Amazon Ads — ACOS and TACOS have no ad cost to work with, so Amazon reads as if the sales came free.
Klaviyo — the Klaviyo page has nothing in it.
There is a second, quieter version of skipping it. A card can say connected and still show a Choose account button, and connected with no account picked delivers no data at all — the same silence as never connecting.
Fill it in, in this order
Do the Advertising cards first. Ad spend is the one input the app cannot work out for itself, and it is the input that changes the numbers you read every morning.
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Set the status dropdown to Not Connected. Three controls sit above the cards: a category dropdown (All Categories), a status dropdown (All Integrations, Connected, Not Connected), and a Search integrations box. They change what is on screen and nothing else. Not Connected gives you the list of what is left.
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Then work down the screen: Advertising, Marketplace, Email / SMS, Analytics. Advertising holds Meta, Google Ads, Amazon Ads NA, Amazon Ads EU and Amazon Ads FE. Marketplace holds Amazon Marketplace NA, EU and FE. Email / SMS holds Klaviyo. Analytics holds Google Analytics.
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Press Connect on a card. You are handed to that platform to sign in and approve. Klaviyo asks you to agree to a short consent step first.
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Pick the accounts. After connecting, some cards show Choose account. The picker differs by platform:
- Google Analytics — exactly one property.
- Google Ads and Meta — as many accounts as you want.
- Amazon Ads and Amazon Marketplace — on/off switches, one per account.
- Klaviyo — no picker; it resolves its own.
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Read the card back. A connected card offers See connection details, which lists what is actually attached. Do this once per platform; it is the only place your choice is visible.
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Amazon only: Edit connection. The six Amazon cards let you add or remove accounts later without disconnecting. No other card has this.
Watch out for
This page is per store. Select an organization in the store switcher and it refuses: Integrations Settings are not available for organizations. Switch to a single store to change anything here.
Disconnecting Amazon deletes the stored data, on both Ads and Marketplace, and the confirmation says so. If you only wanted to swap an account, use Edit connection — disconnecting to re-add costs you the history.
Connect and Choose account are two steps, not one. The card looks finished after the first.
Amazon is three regions, twice. NA, EU and FE exist on both Ads and Marketplace. Selling in Europe and North America means two connections each, and connecting one does not hint that the other exists.
Nothing here is scoped to a period. This page has no date range picker.
Do this first
Set the status dropdown to Not Connected and read what is left.
Then go back through the connected cards and press See connection details on each. A connection with no account attached is the failure nobody notices, and it looks identical to a working one from the outside.
See yoursEverything you have connected, and everything still missing, on one screen.
Open Integrations →