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Using the app

Every screen in the app, and what to do with what it shows you.

Each guide follows the screen top to bottom — cards, then charts, then tables. Search below, or pick a page.

Account
Manage Stores
Manage Users
Agency View
Agency View
AI Insights
Meta Ads Review
Year In Review
Amazon
Ads Analytics
Ad Spend & ACOSCTR & CPCCampaignsProducts
SKU Performance
SKU Summary
Summary
TACOS & SalesACOS & Ad SpendSales & Ad SpendConv Rate, Sales & Average Selling PriceCombined Summary
Google Ads
Google Ads
CampaignProductProduct DiagnosticsSearch TermCountryChannel
Google Analytics
Breakdowns
DateDay of WeekHour
Device
Device CategoryOperating System
Overview
Purchase FunnelConversion Rate, Total Revenue & Avg. Purchase RevenueCountry OverviewDate Overview
Pages
Landing PagePage TitlePage Path
Products
The two rates are the whole pointScan 1 — wanted but not boughtScan 2 — seen and ignoredScan 3 — the quiet earner
Region
CountryRegionCity
Session Source
Session Source MediumSession SourceSession MediumSession Campaign Name
Integrations
Integrations
Klaviyo
Klaviyo
Email - Attributed RevenueSMS - Attributed RevenueEmail Subscriber GrowthSMS Subscriber GrowthEmail - Campaign PerformanceSMS - Campaign PerformanceEmail - Flow PerformanceSMS - Flow Performance
Marketing
Marketing
Marketing SpendSales & Marketing SpendMeta AdsGoogle AdsCountryHour
Meta
Ad Formats
Creative Format — SpendCreative Format — CTR (Link)Performance by Creative Format
Campaigns
CampaignAd SetAd - PerformanceAd - Engagement
Overview
CountryAgeGenderPlacements
Top Ads
Top Performing Ads
Profit Analytics
Amazon P&L
Products SettlementsProfit and Loss Statement
Cost Settings
Custom Expenses Analytics
Custom Expenses by CategoryOther Incomes
Overall P&L
Shopify Profit
Profit Per Country
Shopify
Breakdowns
DateDay of WeekHour of Day
More
Shipping TypePayment MethodDiscount Code
Overview
Customer TypeCountrySource of Order
Products
ProductPrice RangeProduct COGS
Region
CountriesRegions
Summary
Summary
Marketing Efficiency Ratio & SalesNew Customer Cost Per Acquisition (NCPA)Marketing SpendConversion Rate (GA4), Total Sales & AOVProducts OverviewCountry Overview