Shop
Which store a row belongs to when you're looking at all of them at once.
What it means
Shop is the store a table row belongs to. It's a label rather than a measurement — the shop's domain, rendered as a link that opens the storefront in a new tab. It appears on the Products tables only when All Stores is selected. View a single store and the column disappears, because every row already belongs to that one.
Show the math
Formula and a worked example
What the column does is split each product line by store. One product sold across three shops becomes three rows, not one blended row.
Worked example. A hoodie stocked in three shops shows Product RevenueProduct RevenueWhat products really earn after markdowns. of €18,000, €11,500 and €4,200. Across all three that's €33,700 — and looking at any one store on its own would have shown you only part of the story.
The total isn't the point. The point is that the same product earned €18,000 in one shop and €4,200 in another, and the Shop column is the only thing on the row that tells you which is which.
It answers the question
Whose number is this? Once more than one store is in view, every other column on the row is unreadable without it.
Why it matters
Running several stores means the average is nobody's number. A product that looks healthy across the roster can be carrying one shop and losing money in another, and a single blended row hides both facts at the same time.
It's also what makes comparison possible at all. Two shops selling the same product at very different markdowns is something you can act on this week — but only if you can see the two rows side by side and know which is which.
What good looks like
There's nothing to grade: it's a name, not a number. What's worth judging is what the column lets you find.
Sort the table by Product Revenue, descending. Then scan down the Shop column for the same product appearing more than once. The row you want is the one where two shops sell the same thing and one of them keeps far less of it — that gap is a pricing or discounting decision somebody made, and it's invisible in any single-store view.
How to improve it
| Lever | What you do | Expect | How long | Watch out for |
|---|---|---|---|---|
| Fast Copy the setup of the shop that keeps the most | Take the price, markdown and product page from the store with the smallest discount gap on a shared product | The weaker shop's revenue per unit moves towards the stronger one | 2–4 weeks | Local pricing is often deliberate. Matching it can undercut a market that was holding a higher price for a reason you can't see in the table. |
| Fast Chase the row that disagrees with itself | Find a shop selling volume on a shared product while keeping little of it, and fix that store's discounting | Markdown falls on that line in that shop | 2–4 weeks | Units on that product usually dip in the store you fix, so the roster total can fall for a month before margin catches up. |
| Slow Name products the same way in every store | Align product titles and cost entry across the shops so rows line up instead of splitting across near-identical names | The same product aggregates into rows you can actually compare | 1 quarter | Retitling products in each Shopify admin is real work, and it breaks like-for-like comparison with everything you reported before the rename. |
A label can't be improved, but what it exposes can. These are the moves the column exists to make possible.
Read it with
Shop turns one row into several. What makes the split useful is reading the columns beside it across the shops, not down the table.
The same product, two shops, two revenue lines. A big difference is either scale or pricing, and only the units beside it tell you which — so treat this pair as the question, not the answer.
This is the pair that finishes the thought. Similar units across two shops with very different revenue means one of them is discounting harder for the same demand. Very different units with similar revenue means one shop is selling a cheaper variant mix. The first is a pricing fix, the second is a merchandising one.
Common misreads
It's one row per store. The repeated title is the whole point of the view, and the Shop column is what separates them.
It's the biggest on that one product. Sort by a different product, or by a different column, and the order changes completely.
You're viewing a single store, so there's nothing to distinguish. Switch to All Stores and it comes back.
Also called
Store · shop domain · store domain · client
See yoursSwitch to All Stores, open Products, and every row carries the shop it came from.
Open Shopify Overview →